SA Start-Up Disrupts Entertainment And Model Booking Industry

The brainchild of South African born entrepreneurs, Meow Now is a new online platform that invites you to book models, atmosphere models, and exotic entertainers. The women that you’ll encounter on the site, are the same women that will elevate your event – no surprises.

All Meow Now models are carefully vetted, and a sophisticated booking system backed by a team of booking agents ensures that the client is able to book the correct person for the date and time needed.

In the same way that Airbnb changed the way people booked accommodation, or how taxi services were forever changed thanks to Uber, Meow Now plans to transform and improve the model and entertainer booking industry.

Ance Deetlefs, Meow Now’s Business Development Manager, told us more:

“Our goal is to create a system that matches the perfect models, atmosphere models and exotic entertainers with the perfect client, and with minimal fuss”.

Deetlefs (pictured below) also addresses a number of misconceptions:

“Our biggest challenge is still the stigma attached to the exotic entertainment industry”, she says.

“It’s often seen as part of the larger escort agency business, which we strictly are not! In fact any solicitation of sex is strongly prohibited and taken very seriously by Meow Now”.

“This is why we dedicate so much time and expense into high end productions to promote our freelance models. With a high production value this brings a new level of professionalism for both a model and entertainment industry perspective”.

The website changes and refines the industry for the better, from beginning to end, and offers all freelance models on their platform an industry breaking cut of 60%, compared to existing competitors who generally give a cut of 40 to 50% for various bookings.

By putting the power in the hands of both the model and the client, Meow Now tailors new experiences set to disrupt the industry.

The majority of models on the platform are featured as commercial models, atmosphere models, and event hostesses. Some of their extended services include bikini hostessing, lingerie modelling and hostessing, bikini modelling, exotic hostessing, topless hostessing, nude hostessing, and even topless and nude poker dealers.

The models are also pros at making bachelor parties, exclusive events, and year-end functions especially memorable.

Meow Now has begun to carve a niche for atmosphere models who are hired to enhance the atmosphere at events by tastefully infusing their own energy, elegance and high spirits to these events.

Atmosphere models make up for a large amount of Meow Now’s business, and past events have included everything from pit girls for supercar rallies through to atmosphere models for corporate golf days.

The Meow Now team are also looking to a future where freelancers are afforded performance-based incentives.

According to Deetlefs, “when the models are ready to move beyond their modelling careers, we want to help make sure this is a smooth transition”.

Meow Now currently has over 400 freelance models on their platform, and operates in Cape Town, Johannesburg, Pretoria and Durban.

You can check out the Meow Now models on Instagram, or head to their website to see the models’ profiles and make a booking online.

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